Atlas Protocol is an application layer protocol of tokenized marketing and is incubated by Nebulas Labs (Nebulabs) and xGoogler Blockchain Alliance (xGBA). The project aims to construct technical stack that will enable a new onchain interactive ads paradigm. With the target ranking of on-chain activities and token to enable value circulation, Atlas Protocol present a new interactive marketing media that based on blockchain transactions, defining marketing interactions among onchain audiences. By explore new form of on-chain interactive advertising, Atlas Protocol contribute to bring new increments to the blockchain world, eliminate information asymmetry and build the Blockchain Traffic Alliance.

Founded in 2018,Atlas Protocol has secured multi-million investment led by Softbank China Capital. The founding team of the project includes many early employee and senior engineers in google and has a lot of experiences in both blockchain and internet advertising. Based on technology accumulation and industry experience, Atlas Protocol successfully develops new on-chain ads products including Atlas SmartVoting and Atlas Smartdrop. Atlas Protocol cooperates with many partners to integrate on-chain interactive advertising SDK and promotes the Blockchain Interactive Advertising Traffic Alliance. In the future, more diverse ecological projects will join the alliance to provide more on-chain interactive advertising scenarios and together to builds the Blockchain Interactive Advertising Traffic Alliance.